Brüggen 1868 - 2018 –
Celebrating a 150-year-old passion for food

Muesli, cereals, muesli bars, oat flakes or cornflakes – Brüggen is an expert when it comes to premium ceral-based foodstuffs. The long-established company in Lübeck set up in 1868 is still 100 % family owned today, and is among the leading ceral manufacturers in Europe. This year marks the 150thanniversary of H. & J. Brüggen KG.

From buckwheat production to an international group

It all began in 1868 when Heinrich and Johannes Brüggen founded a horse-powered milling company in Neumünster for the processing of locally grown buckwheat. Three years later, the brothers decide to invest in a steam engine. This new acquisition soon proves to be a success, affording the company a leading edge over its competitors who continue to work with water and wind-powered machinery. 1886 sees the opening of a branch establishment in Lübeck with access to the port and which soon becomes the company headquarters. An oat mill is put into operation after a further eight years, enabling Brüggen to start with the production of oat flakes.

The subsequent generation sees Brüggen through two World Wars, economic crises, inflation and currency reforms, unscathed. The post-war years are charactierised by extensive modernisations as well as the introduction of new manufacturing processes. For instance, Brüggen is one of the first German companies to produce cornflakes in the middle of the 1960s. Led by the third generation, Dr. Hinrich and Jochen Brüggen, its product range is continually expanded and further cereals are added. Moreover, from 1978, muesli blends are offered and some ten years later, the first muesli bars are put on the market.

The management of the company is taken over by the fourth generation in the mid 1990s: since this time, Hanno, Jochen and Johannes Brüggen have been running the enterprise as personally liable partners with a clear focus on the development of a strong strategy of Europeanisation: In order to enable the company to serve the international markets more swiftly and efficiently and with a greater degree of flexibility, Brüggen opens a new cereal and muesli plant in Poland in 2002, followed by an additional plant in France in 2008. The year 2015 sees Brüggen expanding into Chile as part of a joint venture, and has been operating “Brüggen América” together with Chilean partners since this time.

In 2017, Brüggen produced some 195,000 tonnes of cereal-based foodstuffs and generated sales of 324 million euros. This was achieved with over 1,600 members of staff in five locations in four countries, whereby the site in Lübeck accounts for more than two-thirds of this amount. For decades now, Brüggen has been focusing on a system of dual education and training in order to acquire suitably qualified employees. At the current time, there are 78 young people in Lübeck enrolled in ten different vocational training programmes. Moreover, the employees undergo in-house further training on a continual basis.

The company, which can look back on a long tradition, also attaches great importance to the issues of sustainability and responsibility: consequently, Brüggen has already been offering fair trade and organic products for a long time, and has a certified energy and environmental management system. The treatment of natural resources with due care and diligence has priority at Brüggen in order to preserve them for generations to come.


News

Discover the latest market trends together with Brüggen at PLMA 2019

The leading international private label trade fair will be held at the RAI Exhibition Centre in Amsterdam from 21st– 22nd May 2019. Innovative products, good contacts and bright ideas have never ...

Less sugar – great taste!

To further healthy nutrition, H. & J. Brüggen KG is voluntarily pledging to significantly cut sugar and currently has already lowered it by a double-digit percentage. Lowered sugar content in ...

Brüggen to present its new range of organic muesli at the SIAL Exhibition in Paris 

Meet Brüggen at SIAL in hall 1, stand 1 GH 041 and find out more about our innovations Organic food is a continuing trend. From now on, Brüggen, the leading supplier of breakfast cereals and ...

Brüggen’s expansion at the Lübeck site

New buildings, new plants, new staff Investments of 30 million euros and 100 new jobs in the Hanseatic City – all of the signs are pointing to continued growth at Brüggen. This applies to both the ...

Come visit us at the PLMA’s “World of Private Label” Trade Show: 

29–30 May 2018 in Amsterdam Home game for BRÜGGEN in Europe: BRÜGGEN supplies private-label products to the leading European and international retail chains. This is why our sales team wouldn’t ...

Brüggen Organic Cereals – bringing variety to the breakfast table with ingredients sourced from certified organic growers

The organic boom persists – more and more consumers are making a conscious decision to buy products originating from certified organic growers. The new range of organic cereals from ...

Less sugar in food

Product development is dictated by a new target nutritional value profile at Brüggen Less sugar in food – this is a current trend. For the number of obese people is rising dramatically all ...

Brüggen extensively replaces palm oil

Alternatives and RSPO certification: The use of palm oil has faced criticism in recent decades since the high demand for it, such as in the food industry, has contributed towards the deforestation of ...

Promoting sustainable agriculture: Brüggen using UTZ-certified cocoa For us at H. & J. Brüggen KG, the principle of sustainability is fundamental to our business practices and ...

New production line for Chile

Brüggen has put production equipment for crunchy muesli into operation at the Santiago de Chile production site in Chile. Extensive construction work was necessary to make space for this system. ...

Brüggen opens R&D Centre in Thiers

Brüggen opened its new Research & Development Centre at its plant in the French town of Thiers on 3rd October 2016. The modern building houses Brüggen's French Research & ...

Energy and Environmental Management

Protection of the environment and more energy- and cost-efficient production at the same time: Brüggen's energy and environmental management has set itself some ambitious targets. The energy ...

Brüggen’s new fleet of fork-lift trucks

Brüggen’s logistics has been the proud owner of a new generation of ultra-modern fork-lift trucks for some months now. A new battery system, an online fleet management system and increased ...

Brüggen muesli with milk – the real "to go" option!

Compared with existing muesli-in-a-pot concepts, Brüggen My Muesli Moment Crunchy Mueslis offer a real "to go" option. The Brüggen muesli in a pot with milk and spoon provides you with ...

Brüggen Hot Flakes – Porridge in four delicious flavours

The nutritious creamy cereal, which has its origins in the Scottish Highlands, is also gaining in popularity in this country. Porridge provides the body with high-quality protein, vitamins, minerals ...

Brüggen sends cornflakes to a Children's Village in Haiti

When Brüggen's business partner Capex called for donations for an orphanage in the Caribbean, the company wasted no time in organising some cornflakes, which made for a great deal of pleasure. ...

New packaging: Children's cereals from Brüggen

Brüggen's most popular range of children's cereals has now been given a new, appealing look and this colourful breakfast will make for a nice change on the table in the mornings. Whether ...

Mueslis for children

A muesli created specifically for kids, appealing to children, colourful and a sugar content of less than 13 percent – Brüggen is raising the bar with this development. Less is more: ...

Muesli with barley beta-glucan

A real affair of the heart: The new Brüggen mueslis with barley beta-glucan to lower blood cholesterol. Barley beta-glucan has been proven to lower the level of cholesterol in the blood. One 45 ...

Peanut pockets

A new form of peanut enjoyment is taking shape The new taste experience from Brüggen: Crispy chocolate cereal pockets filled with a deliciously creamy peanut paste. This innovation, developed ...

Wholemeal flakes with steviol glycosides from stevia

Crunchy enjoyment with a new sweetness Brüggen is now focusing on the sweetening power of the stevia plant for its new wholemeal flakes: For a sweet yet sugar-free start to the day. Brüggen ...

Crunchy Muesli with Calcium and Magnesium

For healthy bones and strong nerves: Four tailor-made varieties of crunchy mueslis with calcium and magnesium have been simultaneously developed for a customer for a special "Cereal Campaign". These ...

Enjoyment with a clear conscience

New muesli with the Fair Trade Seal Brüggen is now adding a further Fair Trade product to its range of muesli – namely the variety “Crunchy muesli with sultanas and nuts”. This ...

Fruit as the key to reducing sugar content

Granola con Frutas Intensive research and development as well as tailor-made customer concepts – this is what the long-standing, family-run enterprise Brüggen has symbolised in its ...

Yog Active Sport – Expansion of the product range

Everyone knows them, everyone has tried them: yoghurts with active lactic acid bacteria. Yet how can these bacteria be incorporated into muesli so that they still remain active? This difficult ...

Moving into the New Building

On Monday, 13 February 2012, the time had finally come – the first Brüggen employees moved into the new building on Hafenstraße at the port terminal Konstinkai. The modern building ...