Sustainability, fair trade and environmental consciousness: those were the attributes that prompted us to develop this new product line. As a food-manufacturing company, we embrace our responsibility for the environment and also for the food growers in emerging economies and wanted to make a contribution to their development with our products.
Delicious, crunchy muesli with 12% dark chocolate and 4.5% whole blanched hazelnuts, rounded off with caramel and coconut flakes. Many of the ingredients, such as cane sugar, cocoa and coconut flakes, are fair-trade products. In total 37% of the ingredients are sourced from fair-trade producers. Sustainability was also emphasised in the choice of packaging. An FSC-certified box from sustainable sources was used, complementing the overall concept.